'I think this is a wonderful book. The social psychological theories are exceptionally well presented for practical use. Anyone studying social psychology will find this book extremely relevant and accessible' - Gerjo Kok, Professor of Applied Psychology, Department of Work end Social Psychology, M[...]

This is a highly practical text, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions based upon social psychological theory and research.[...]